INFLUENCER CAMPAIGNS
Mock Creative Brief for Summer Campaign
PEPPERMAYO
2026
Influencer Researcher
Overview
In a team, our goal build a creative brief for an influencer that aligned with a particular campaign. We chose peppermayo with a focus on polka dots as that was on trend for the summer. The brief included the campaign overview, deliverables and content guidelines and restrictions.
*click the picture for full deck*
My Role
Developed Polka Dotted campaign
Designed the presentation deck
Researched potential influencers for campaign
Event Based
Mini Influencer Database
2026
Influencer Researcher
Overview
In a team, our goal was to build an influencer database that included 10 Ontario-based influencers for an upcoming community event or festival. The event chosen the L’Oreal Paris Blur Liner Event thus there was a focus on beauty and lifestyle influencers.
*click the picture for full deck*
My Role
Identify 5 influencers who may be a strong fit for the event
Designed the presentation deck
