Experience
Current Brands
Digital Marketing Specialist
OurPwr (contract)
Aug. 2026 – Present
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Create pre-launch marketing content using design tools such as Canva and IG edits
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Write engaging social media captions that reflect brand voice
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Developing long-term digital marketing strategies and tactics
current posted content on IG and TikTok
Skills
Expertise & Capabilities
Content Creation
graphics, videos, images, etc.
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Created branded content that maintained brand voice and aesthetic with the goal of boosting engagement and conversions
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Develop platform-specific content tailored to target audiences across social media, websites, blogs, and email marketing campaigns
Strategy Development
Name of Skill
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Develop digital marketing and social media strategies that align with overall business objectives, target audiences, and brand positioning
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Present strategic recommendations, campaign reports, and performance insights to founder, translating data into actionable business decisions
Copywriting
& content writing too!
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Composed engaging captions and calls-to-action for social media content on various platforms including Instagram and TikTok with a focus on SEO optimization
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Edit and proofread content to ensure consistency with brand voice across content
Certifications
Inbound Marketing
Learnt best practices for inbound marketing that attracts, engages, and delights potential customers.
Learning to Write for the Web
Gained skills in how to optimize written content for the web
How to Use Hootsuite
Learnt the fundamental principles of How
to Use Hootsuite
